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Go Big, Go Green!
The latest installment of the ever-expanding Bronto space is now complete! We have a beautiful new kitchen and break area, as well as a stadium-like presentation space lovingly named the "Thunder...
View ArticleTablets Are Taking Over! Are Your Emails Ready? - Part 2
Welcome back for more pointers to optimize your email messages for tablets! If you haven't already, take a look at Part 1 for the first five tips. Now lets get started with the last five ideas in this...
View ArticleKnow Your Customer! 4 Methods to Drive Revenue Based on Purchase History
Keeping a customer can be just as much of a challenge as gaining one, if not more! Take advantage of what you know about your customers by using past purchase history to create targeted, extremely...
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What Does Google Glass Mean For Email Marketers?
If you haven’t heard of Google Glass, check out the “What It Does” page on the Google website. To summarize, Glass is a pair of, well... glasses. But without lenses. And with a small screen in the...
View ArticleBridging the Gap Between Online and Brick-and-Mortar
I just moved into a new home and am working on quite a few improvements. Project #1 was redoing the tile in the master bathroom. I looked online at Lowes.com and picked out my pattern. I was ready to...
View ArticleMake Your Mobile Emails POP With Responsive Design!
According to MarketingProfs, 40% of all email opens occur on mobile devices. That’s up 20% over 2011 and in the past 18 months, mobile opens have increased 123% as reported by Litmus.com. This trend...
View ArticlePinterest Ups the E-Commerce Ante with Price-Drop Notifications
Everyone loves saving money. And everyone loves getting what he or she wants, right? So allowing subscribers to sign up for price-drop notification emails are a no-brainer! They can tie in with wish...
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Apple Passbook + Email = Marketer's New Best Friend!
With the introduction of Apple's Passbook, what does it mean for marketers? Read as Bronto Marketing Strategist, Anna Pfeiffer, explains how the Passbook could prove beneficial to increasing subscriber...
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Don't Let Disabled Images Hold You Down!
It’s been awhile since we’ve discussed the importance of keeping in mind what your email message will look like with images disabled. Two new tactics, converting your images into html and styling your...
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Tablets Are Taking Over! Are Your Emails Ready? - Part 1
Tablet adoption rates have already outpaced smartphones, and they are growing even more quickly in the U.S. market. Now more than ever, it's important to ensure that your messages are clear and...
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