Increase Facebook Fans: From “Fan-Gate” to Timeline
As we all know, social media has evolved A LOT in the last few years! Facebook especially has made many iterative changes that have affected the way companies and brands can effectively market...
View ArticleSocial Gifting: A Brand Spanking New Cross-Channel Strategy
Social Gifting. You may have heard this term lately in the outcropping of articles and blog posts claiming that social gifting is the future of ecommerce. The term recently got even more attention...
View ArticleCause Marketing is a Win-Win!
Cause marketing is sometimes used to refer to marketing efforts of non-profit organizations, such as outbound email to donors or potential donors. More recently, however, it has come to refer to a...
View ArticleAre You Mobile Ready? Ways to Promote and Build Your Mobile Presence
IBM reported that mobile purchases will make up 20% off all online sales this holiday season! Is your business ready?? To answer that question, consider what you currently have in place for your mobile...
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A Summer of Green: Brontos Commit to Reducing Waste
Just because Earth Day has come and gone doesn’t mean that the Green Committee is off duty! In fact, Earth Day now marks the start of each new year of green at Bronto and thus the pledge will be...
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Apple Passbook + Email = Marketer's New Best Friend!
Yes, I happen to be one of those Apple fans that watch the live stream when new products are announced. No, I don’t stand in line for hours. But if it’s news and it’s Apple, I’ve probably heard about...
View ArticleDon't Let Disabled Images Hold You Down!
It’s been awhile since we’ve discussed the importance of keeping in mind what your email message will look like with images disabled. Since our last posts on the subject (Don't Get Caught by the...
View ArticleTablets Are Taking Over! Are Your Emails Ready? - Part 1
Tablet adoption rates have already outpaced smartphones! And they are growing even more quickly in the U.S. market. Now more than ever, it's important to ensure that your messages are clear and...
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Go Big, Go Green!
The latest installment of the ever-expanding Bronto space is now complete! We have a beautiful new kitchen and break area, as well as a stadium-like presentation space lovingly named the "Thunder...
View ArticleTablets Are Taking Over! Are Your Emails Ready? - Part 2
Welcome back for more pointers to optimize your email messages for tablets! If you haven't already, take a look at Part 1 for the first five tips. Now lets get started with the last five ideas in this...
View ArticleKnow Your Customer! 4 Methods to Drive Revenue Based on Purchase History
Keeping a customer can be just as much of a challenge as gaining one, if not more! Take advantage of what you know about your customers by using past purchase history to create targeted, extremely...
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What Does Google Glass Mean For Email Marketers?
If you haven’t heard of Google Glass, check out the “What It Does” page on the Google website. To summarize, Glass is a pair of, well... glasses. But without lenses. And with a small screen in the...
View ArticleBridging the Gap Between Online and Brick-and-Mortar
I just moved into a new home and am working on quite a few improvements. Project #1 was redoing the tile in the master bathroom. I looked online at Lowes.com and picked out my pattern. I was ready to...
View ArticleMake Your Mobile Emails POP With Responsive Design!
According to MarketingProfs, 40% of all email opens occur on mobile devices. That’s up 20% over 2011 and in the past 18 months, mobile opens have increased 123% as reported by Litmus.com. This trend...
View ArticlePinterest Ups the E-Commerce Ante with Price-Drop Notifications
Everyone loves saving money. And everyone loves getting what he or she wants, right? So allowing subscribers to sign up for price-drop notification emails are a no-brainer! They can tie in with wish...
View ArticleTop 5 Picks for Holiday Marketing on Pinterest
With the holidays fast approaching, it’s time to nail down that holiday marketing strategy. If you haven’t already gotten started, now is the time! While you may have your email and social plans laid...
View Article5 Shining Holiday Campaigns of 2013
In scouring the many messages I received during the holiday season madness, I found myself drawn to five creative examples of great campaigns for 2013! Check out my top favorites below:read more
View ArticleMaking Sign-Up Easy with Twitter's Lead Generation Card
Leave it to Bronto client Rock/Creek Outfitters to try out fresh features in email & social marketing! In November, I featured Rock/Creek in another blog post with their unique Pinterest holiday...
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Apple Passbook + Email = Marketer's New Best Friend!
With the introduction of Apple's Passbook, what does it mean for marketers? Read as Bronto Marketing Strategist, Anna Pfeiffer, explains how the Passbook could prove beneficial to increasing subscriber...
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Don't Let Disabled Images Hold You Down!
It’s been awhile since we’ve discussed the importance of keeping in mind what your email message will look like with images disabled. Two new tactics, converting your images into html and styling your...
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