As we all know, social media has evolved A LOT in the last few years! Facebook especially has made many iterative changes that have affected the way companies and brands can effectively market themselves via their business page. Despite these changes, one fact remains the same - when it comes to Facebook, we as marketers are looking to drive likes and hopefully prompt these fans to engage with us on other channels as well. Although there is still debate on the value of social media marketing, there is no question that it certainly has become its own channel.
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