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Pinterest Ups the E-Commerce Ante with Price-Drop Notifications

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Everyone loves saving money. And everyone loves getting what he or she wants, right? So allowing subscribers to sign up for price-drop notification emails are a no-brainer! They can tie in with wish lists or be a completely separate option on a per-product basis. Retailers love this approach but it can be pretty resource-heavy to get implemented, requiring development time and money, as well as upkeep. Although the benefits of sending these reminders are great, the cost of implementing this type of program prevents many retailers from doing so.

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