Leave it to Bronto client Rock/Creek Outfitters to try out fresh features in email & social marketing! In November, I featured Rock/Creek in another blog post with their unique Pinterest holiday marketing. This time around, I have to share their success using promoted Tweets with the Twitter Lead Generation Card. This feature, which Rock/Creek tested while still in Beta, uses the stored email addresses of Twitter users to make signing up for brand email a snap! Take a look at the tweet below where they paired the email sign-up call-to-action with a contest to win a free pair of sandals.
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