Cause marketing is sometimes used to refer to marketing efforts of non-profit organizations, such as outbound email to donors or potential donors. More recently, however, it has come to refer to a mutually beneficial relationship between a for-profit business and a non-profit organization. By engaging in cause marketing, the for-profit business is able to demonstrate corporate social responsibility and corporate values and ideals. The business also benefits from a halo effect that paints the brand in a positive light. If executed as such, cause marketing can also drive revenue for the business or other goals – such as growing Facebook fans, for instance. The non-profit gains exposure and donations, ideally. This is a win-win on both accounts! Let’s take a look at some great examples of cause marketing and a few tips and tricks for making the most out of your cause marketing campaigns.
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