Yes, I happen to be one of those Apple fans that watch the live stream when new products are announced. No, I don’t stand in line for hours. But if it’s news and it’s Apple, I’ve probably heard about it. I certainly don’t believe that Apple can do no wrong but I also don’t think that iOS is one of the fastest-growing operating systems for no reason! When I see browser share growing month after month, as a marketer, I take note. Litmus reported for the month of September 2012 that the iPhone accounted for 21% of all email opens. Take a look at the graph below – this percentage has been growing steadily for years, having increased from only 11% in September 2011. At 21%, this now represents the greatest market share across all browsers / clients.
